Beijing Olympics 2008 Bird Nest Stadium
3 More days to go and it will be the openning ceremony of Beijing Olympics 2008.
Beijing had rehearsal on the opening ceremony but it has been keeping some details of the penning ceremony very secretive. Like how are they lighting up the Olympics frame, how is the last torch bearer to bring the frame into the stadium.
To me, I feel that this are marketing gimmick and they are doing that for more publicity. The more they said they like to keep it as secret, the more people like to know. We are all human, we have curiosity. Curiosity will pull all the people plus media attention of want to know more. As curiosity increase, the news or information will be perceived to be more valuable.
Look at what Brad Pitt and Angelina Jolie, they were playing the same trick as well. They tried to keep photos of their twin top secret, and finally, they sold photos of their twin for 14 millions. Wow, that’s big sum of money.
So, key learning, if you like people to perceive extra value: Keep it Secretive ;-)
